Precision at speed.
The canonical source for the Accord Partners visual identity. Built so that any agency, studio, or partner can design materials that look and feel unmistakably Accord — without asking us to review every pixel.
What Accord is.
Accord Partners is an AI-powered audit firm roll-up. We acquire established audit and assurance practices in Saudi Arabia and the GCC, automate the repetitive work, and augment partners with software that lets them spend their hours on judgment instead of paperwork.
The brand has to carry that promise on first read. Precise because the work demands it. Grounded because trust compounds over decades. Forward-leaning because the firm we are building is not the firm we acquired.
The visual system in this book is built to do that work — quietly, on every page, in every product, in every email — without ever having to announce itself.
Logo system.
Seven canonical lockups. Every piece is built as inline SVG so it can be scaled, recolored, and embedded anywhere without quality loss. Right-click any mark to copy its SVG, or use the download buttons.
Stacked, blue
Default mark. Use on light backgrounds (white, sage). Inter, 600 / 300, color
#1E40AF.
Stacked, white
Use on dark or navy backgrounds only. Never on white or sage.
A chevron
The geometric A. Two converging strokes meeting at apex with a precision crossbar. Use for favicons, app icons, social avatars, or any compact brand moment.
Icon + wordmark
Wide formats: email signatures, footers, headers. Use when vertical space is constrained.
Icon above wordmark
Square formats: presentations, social profile cards, conference booths. The most formal lockup.
Sub-brand wordmark
"Accord" in #1E40AF 600 + "OS" in
#2563EB 300. Signals platform as evolution, not departure.
A chevron + status dot
The parent icon with a small action-blue dot. Use for app icons, the platform UI, and product surfaces — never for the parent firm.
Clear space
Maintain clear space equal to the height of the capital A around all sides of any logo. Nothing — text, photography, frame — may enter that space.
Minimum size
Wordmark: 120px wide minimum (digital), 30mm (print).
Icon mark: 24px minimum. Never below.
Do & don't
Color palette.
Click any swatch to copy its HEX. Click the value chips to copy RGB, HSL, or CMYK. The palette is intentionally narrow — restraint is the brand.
Primary
Surfaces & text
Status
Accessibility — WCAG AA contrast
Use only pairings marked ✓ for body copy (4.5:1 minimum). Pairings marked △ pass for large text only (≥18px regular or ≥14px bold, 3:1).
| Foreground | On white | On sage | On navy | On ink |
|---|---|---|---|---|
|
|
Typegraphy.
One typeface: Inter. Five weights: 300, 400, 500, 600, 700. No exceptions.
Georgia and Roboto are retired. The fallback stack is system-only —
system-ui, -apple-system, sans-serif — so the brand renders correctly even
when Inter fails to load.
40 / 700 / 1.15
32 / 700 / 1.2
24 / 600 / 1.3
20 / 600 / 1.35
16 / 600 / 1.4
18 / 400 / 1.6
16 / 400 / 1.6
14 / 400 / 1.5
12 / 400 / 1.4
@import url('https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700&display=swap');
font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, sans-serif;
How Accord writes.
The brand has four voice tags: precise · grounded · confident · no fluff. Principled in spirit, never preachy in copy. We write the way a senior partner talks on a real call: short sentences, plain words, an opinion behind every paragraph.
- "The audit closes Monday."
- "We acquired the firm. The integration starts this week."
- "This number is wrong. Here's why."
- "We don't take on work we wouldn't sign our name to."
- "Three things changed since last quarter."
- "We are excited to announce…"
- "We are pleased to share that…"
- "At Accord, we believe in synergy."
- "Empowering best-in-class outcomes."
- "In sha'Allah, by Allah's grace, alhamdulillah" — in external copy.
- Excitement is what beginners feel. We are not beginners.
- "Pleased to share" is a stalling phrase — say the thing.
- Synergy is a word that means nothing.
- Adjectives without numbers are decoration.
- Faith shows in conduct, not signaling.
House rules
- · Lead with the most important sentence. Always.
- · One idea per paragraph.
- · No em dashes in titles or headings. Use a colon or rewrite.
- · Numbers beat adjectives.
- · Cut "very", "really", "actually", "just" on the first edit.
- · Bullet lists when there are three or more parallel items.
- · Active voice. Always.
- · Cite the source whenever a number is in the room.
UI components.
The minimum component set that every Accord product surface must inherit. Live rendered on this page — not screenshots — so what you see is what ships.
Buttons
text white · radius 6 · padding 10/20
text #111827 · hover bg #F0F4F3
text #2563EB · hover bg #F0F4F3
hover #B91C1C
Cards
Navigation
Form inputs
Status badges
Document formatting.
For Google Docs, Slides, and Office files. Apply these to every memo, proposal, and deck so the firm reads consistently across every surface.
Google Docs / Word
| Style | Spec |
|---|---|
| H1 | Inter 24pt · 700 · #1E40AF |
| H2 | Inter 18pt · 700 · #111827 |
| H3 | Inter 14pt · 600 · #111827 |
| Body | Inter 11pt · 400 · #111827 · 1.5 |
| Caption | Inter 9pt · 400 · #6B7280 |
Slides / Presentations
- Title slides: #1E40AF background · white text · stacked logo top-left.
- Content slides: white background · navy headings · 4px left accent bar in #2563EB.
- Metrics: navy numbers 40pt+, gray labels 14pt.
- Section dividers: #F0F4F3 background · large navy heading.
- Footer: caption-size in #6B7280, page number on right.
Photography & imagery.
Three directions, one rule: every image earns its place. No stock filler, no generic boardroom handshakes. Stripe-precision composition, AlUla-grade light, KSA geometric pattern as texture.
Commission custom photography where possible. When using stock, prefer Unsplash /Pexels editorial — never iStock-style staged corporate. Search terms: "AlUla architecture", "Riyadh skyline minimal", "Islamic geometry pattern", "data visualization abstract".
- · Single subject, clean composition
- · Natural light, restrained palette
- · Geometric patterns as background texture
- · Saudi/GCC location signals when authentic
- · Original macro shots of paper, ink, hands working
- · Generic boardroom handshakes
- · Diverse-team-pointing-at-laptop stock
- · Imagery inconsistent with our values or brand voice
- · Heavy filters, oversaturation, gradient overlays
Iconography.
One library: Lucide.
Outline only. 1.5px stroke. Default fill is currentColor so icons
inherit text color and always sit correctly. No filled variants. Ever.
Color states
Most icons inherit text color. Four named accent states for specific moments — don’t mix more than two on a single surface.
Co-branding.
When Accord pairs with an acquired firm, the lockup follows three rules: Accord first, vertical divider, partner mark in their original color converted to monotone navy (their primary brand color is preserved digitally where IP allows). Use the horizontal lockup pattern on letterhead, deal documents, and acquisition announcements.
Specimen layout — partner marks are added per engagement and approved before publication.
- · Accord on the left, partner on the right.
- · Equal optical weight — neither dominates.
- · Single thin divider, line color #E5E7EB.
- · Partner name in #111827, Inter 600.
- · "Accord ✕ Partner" — we don't use the cross symbol.
- · Don't merge into a single new wordmark.
- · Don't use the partner's old color palette in our materials.
- · Don't replace the partner mark with the icon.
Asset downloads.
Every logo on this page is available as standalone SVG. Click to download, or open in a new tab and copy the markup. PNG and PDF exports can be derived from any SVG via cloudconvert or your design tool of choice.
Download all assets
Saves all seven SVGs to your machine in one batch.
Brand contact.
For brand approvals, asset requests, co-marketing reviews, or anything that touches the Accord identity: write to one address.